Description

We’re on the hunt for an experienced Senior Media Buyer for Programmatic Media to lead and establish Overwolf’s programmatic media buying activity from the ground up. This senior-level position calls for a visionary strategist with hands-on expertise and a proven track record of building successful campaigns and processes from scratch. You’ll play a critical role in shaping our programmatic media efforts, driving user acquisition, engagement, and long-term growth. Want to join the game? Apply now!

Responsibilities

In this role, you will:

• Establish and lead the programmatic media buying function, including defining strategies, processes, and tools for success.
• Build and maintain relationships with DSPs, publishers, and media networks to access premium inventory.
• Build and execute programmatic media campaigns on platforms such as Google DV360, The Trade Desk, Amazon, etc.
• Collaborate with the sales team to secure 3rd party inventory.
• Manage end-to-end campaign operations, including planning, setup, optimization, tracking, QA, and reporting.
• Manage budgets effectively, ensuring maximum ROI
• Conduct audience research to create precise targeting strategies tailored to needs.
• Establish relationships with programmatic platforms, ad networks, and external partners to maximize reach and efficiency.
• Provide ongoing performance insights to stakeholders, supported by actionable recommendations for growth.
• Take ownership of key performance metrics.

Requirements

• Proven experience building and managing programmatic and performance media activities from the ground up – a must-have.
• 3+ years of experience in desktop and mobile programmatic advertising platforms, focusing on the demand side. Experience in the gaming industry is a plus.
• Deep expertise in programmatic advertising platforms like Google DV360, The Trade Desk, Amazon, or similar platforms.
• Demonstrated ability to manage large-scale budgets effectively.
• Experience in gaming-related advertising is a significant advantage.
• Strategic and Hands-On Approach: A strategic mindset paired with hands-on execution capabilities.
• High Negotiation skills to secure competitive rates
• Familiarity with tracking technologies, pixels, and attribution models
• Analytical Skills: Strong knowledge of analytics tools like Google Analytics or Tableau, with a data-driven approach to decision-making.
• Exceptional organizational and leadership skills to manage the challenges of building from scratch.
• Excellent communication and teamwork abilities.
• High-level or native-level written and spoken English proficiency to communicate effectively with international teams, partners, and clients.